Top 15 công cụ Marketing tự động hoá để phát triển nền tảng kinh doanh của bạn

1. HubSpot Marketing Automation

HubSpot’s marketing automation là một trong công cụ mạnh mẽ nhất trong phân khúc các phần mềm tự động hoá quá trình marketing. Nó cũng là một trong những sản phẩm được đánh giá cao nhất  theo bảng xếp hạng của G2. Bạn có thể xem BXH tại đây G2 Grid for Marketing Automation

Với giao diện thông minh, dễ sử dụng, HubSpot có thể giúp bạn hoàn thành các tác vụ từ đơn giản tới phức tạp với các tác vụ và chức năng hoạt động theo điều kiện.

Sẽ cần nhiều thời gian để bạn có thể dần thuần thục được công cụ này nhưng một khi đã hiểu được cơ chế hoạt động, đây là một công cụ có thể tiết kiệm được rất nhiều thời gian và tiền bạc cho bạn.

Công cụ HubSpot’s Automation không chỉ là công cụ tự động hoá quá trình gửi email mà còn có thể giúp bạn mở rộng kinh doanh và tốn ít thời gian cho các tác vụ lặp đi lặp lại hơn.

Giá: Miễn phí cho chế độ cơ bản, với các nhu cầu cao và feature mạnh mẽ hơn bạn cần phải trả thêm phí bắt đầu từ 45$ ( Khoảng 1 triệu VNĐ) mỗi tháng

2. ManyChat

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Marketing tự dộng không chỉ đơn giản là email. Thử tưởng tượng bạn phải làm đi làm lại, trả lời lại những cuộc hội thoại với khách hàng ở nhiều nền tảng khác nhau. ManyChat có chức năng giúp bạn tạo ra chatbot có thể làm những công việc lặp lại đó ở trên facebook Messenger, Instragram Direct và Whats App, ngay cả SMS.

Một con bot có thể được tạo ra chỉ trong vài phút với các mẫu templates sẵn cùng với giao diện đơn giản dễ sử dụng, thông tin thu thập từ người dùng có thể liên kết được với các bộ quản trị nội dung cùng với các công cụ khác của bạn.

Giá: ManyChat cho bạn dịch vụ miễn phí có thể liên hệ được với 1000 danh bạ từ từ Instagram Direct Message tới cả Facebook Messenger và WhatsApp. Các nhu cầu cao hơn với chức năng đặc biệt thì chỉ có ở phần trả phí, giá thấp nhất từ 15$ (300.000VNĐ) mỗi tháng.

3. Moosend

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Moosend is an email marketing automation platform that caters to various industries, including ecommerce and SaaS.

The automation feature uses advanced website tracking and triggers that allow you to send the right email campaign to those in your contacts who are interested in a specific product or service. For example, you can set up a cart abandonment series to target potential customers who left their shopping carts without making a purchase.

Collecting and managing customer data can also come in handy as you can use them to craft product recommendation campaigns based on product views. This data also allows you to create detailed reports of the campaign’s progress and the users’ activity so you can optimize the effectiveness of your promotional messages

Price: Moosend offers a 30-day free trial so you can try before you buy. After that, Pro plans start at $9 per month.

4. Omnisend

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Omnisend is an omnichannel marketing automation platform built for ecommerce. Offering powerful automation workflows, you can get started quickly with pre-built templates that keep online merchants in mind.

With Omnisend, you can add several channels within the same automation workflow: email, SMS, Facebook Messenger, push notifications, and more. Omnisend also uses a user-friendly visual builder and templates which make creating workflows, forms, landing pages, pop ups, and emails quick and easy.

Price:Omnisend offers a free plan with basic email marketing automation that is best suited for small businesses just starting out. Medium to larger-sized businesses will most likely benefit from Omnisend’s paid plans, which start at $16 per month.

5. EngageBay

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EngageBay is another marketing automation platform designed specifically for small to medium-sized businesses.

This software comes with a wide range of features including email marketing, social media management, and website chat.

Other commendable features include drag-and-drop builders for landing pages and emails, A/B testing, SMS marketing, push notifications, abandoned cart retrieval and reminders, autoresponders, canned responses, and more.

Price: EngageBay offers a free plan for small businesses, as well as three advanced paid plans that scale with your business needs, starting at $10.39 per user per month.

6. Ontraport

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Unlike other marketing automation tools, Ontraport is a business automation software specifically designed for entrepreneurs, solopreneurs, and small businesses.

While it has a CRM and marketing automation functionality, it also has several other features to run and grow a small business, including but not limited to email marketing, landing pages, reporting, and ecommerce.

One of the most valuable things Ontraport offers is its focus on reporting and insights. While some tools can be a bit of a black box, Ontraport gives you a clear look at the performance of your campaigns.

Price: Though Ontraport does not have a free plan, it does offer a free 14-day trial with each of its four paid plans. Pricing for Ontraport’s basic plan starts at $29 per month, which includes unlimited email sending and drag-and-drop marketing automation.

7. SendinBlue

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SendinBlue is a digital marketing platform that features well-liked automation software suited for both beginner and advanced marketers.

With SendinBlue, you can design mobile-friendly email campaigns either from scratch or through customizable templates. You can also run SMS campaigns from SendInBlue. Advanced features include reporting and lead scoring.

Price: SendinBlue offers a pretty impressive free plan, which includes basic marketing automation functionality, unlimited contacts, and up to 300 emails per day. Paid plans start at $25 per month.

8. ActiveCampaign

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ActiveCampaign is an integrated email marketing, marketing automation, and small business CRM.

The strongest point of ActiveCampaign is its powerful and flexible marketing automation functionality. It’s one of the most comprehensive solutions on the market. Its deliverability is rated as one of the best in the market, as well.

This probably isn’t a good tool for beginners or those with low technical capabilities. It takes a bit more time and effort to learn — but when you do learn the platform, it’s pretty powerful.

Price: Though ActiveCampaign does not have a free plan or trial, it does offer a variety of paid plans that can be suited for B2B, B2C, or ecommerce businesses starting at $29 per month.

9. Salesforce Marketing Cloud Account Engagement

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Formerly known as Pardot, Salesforce Marketing Cloud Account Engagement is a cloud automation solution that mostly serves enterprise clients that have the technical resources and time to learn the platform.

It has a ton of features that automate communication to existing contacts, from CRM integration to email marketing, lead nurturing, and an ROI reporting functionality to make sure your campaigns are working.

You can track all interactions on your website and build predictive lead scoring based on the parameters you set. All of this helps improve marketing efficiency and remove wasted time and effort from your sales team.

It’s important to note that while it is incredibly powerful, this software may not be as accessible or affordable for smaller businesses or entrepreneurs as there is not a free plan or trial.

Price: Plans for Marketing Cloud Account Engagement start at $1,250 per month.

10. Keap

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Keap (formerly known as Infusionsoft) has been around since 2001 and has helped thousands of marketers deliver on leads, revenue, and customer acquisition targets.

Keap really flourishes in the small business and solopreneur crowd, and in my experience, I’ve noticed it has a pretty sophisticated user base.

You can set up relatively complex decision trees depending on which lead magnet someone signs up for, how many (and which) emails they open and click, or other contact property data.

As Keap’s features continue to evolve, long-time customers may prefer Keap’s Max Classic plan since it is most similar to Infusionsoft’s original platform.

Price: Keap offers a free 14-day trial and three different paid plans based on customer needs, starting as low as $129 per month.

11. Ortto

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Originally known as Autopilot, Ortto is one of the most visually appealing marketing automation solutions on the market.

Ortto’s automation software allows you to create emails with its easy-to-use, visual campaign builder. Other features include audience segmentation, comprehensive data analytics, and activity tracking.

Of course, this platform is typically used for more sophisticated messaging and targeting, but you can also create a simple autoresponder based on a time sequence.

Price: Ortto offers a free plan for those who are new to marketing automation. It also offers free 14-day trials for all of its paid plans, which start at $29 per month.

12. Marketo

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Marketo was founded in 2006 as a marketing automation software company. It was later acquired by Adobe and incorporated into its enterprise marketing cloud.

The Adobe integration means that, if you use Adobe Analytics for data measurement and Adobe Target for experimentation and personalization, you’ll have a powerful enterprise marketing automation and optimization suite.

The tool is typically geared toward enterprise customers — it’s a bit out of range for most small business owners.

Price: Adobe does not offer a free trial or plan for Marketo. Since Marketo’s plan prices are determined by your database size, you will need to reach out to the sales department for a quote.

13. GetResponse

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GetResponse is a marketing automation software that has many different layers and features. Its affordable Email Marketing plan includes basic autoresponders, templates, and a list size of 1,000 contacts.

GetReponse’s more premium plans include powerful features like drip campaigns, contact scoring, event-based automation, ecommerce tracking, and more.

In general, this software is easy-to-use. You’ll typically find good results from the tool, although it works best with the simpler features, like email newsletters. It can become trickier to work with the platform if you plan on implementing complicated conditional logic and marketing automation.

Price: GetResponse offers a free plan that’s great for sending out newsletters. However, GetResponse’s marketing automation features are only included in its paid plans, which start at $13.30 per month.

14. Drip

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Drip is one of the few marketing automation tools in this list that is primarily focused on ecommerce marketing automation. It provides one of the more “open” platforms, claiming that it plays well with “pretty much any marketing strategy you want to put in motion.”

Additionally, email is one of its strengths. Some email marketing and automation features include unlimited email sends, pre-built workflows, and multi-channel marketing.

It also excels in personalization and analytics. Overall, Drip is a powerful tool for ecommerce marketing automation.

Price: Though Drip does not have a free plan, it does offer a free 14-day trial. Paid plans are based on your number of email contacts and start at $39 per month.

15. Mautic

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Mautic is the only open-source marketing automation platform on this list. It’s also a relatively new player, only founded in 2014. Mautic has grown quickly, though, and is seemingly picking up steam with high tech companies.

Currently, over 200,000 organizations use Mautic and it is available in over 35 languages.

Giá: Hoàn toàn miễn phí

Tìm hiểu thêm về những bài viết chuyên sâu về chủ đề marketing tại đây: “Dịch vụ Marketing”

Bạn có thể tìm hiểu thêm các bài viết khác về các công cụ để phát triển kinh doanh bằng các bài viết khác ở chuyên mục này: “Phát triển kinh doanh”